2049 Chinese

The 20K Word Road to
Mandarin Proficiency

Chapter 1.4: E-commerce and Online Shopping

– Advanced Level –

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The Situation

In the world of 北京 (Beijing | Běijīng) e-commerce, businesses and consumers alike are embracing advanced online shopping technologies.

E-commerce platforms are using 数据分析 (data analysis | shùjù fēnxī) to improve 用户体验 (user experience | yònghù tǐyàn) and offer 个性化推荐 (personalized recommendations | gèxìnghuà tuījiàn). They are expanding into 跨境电商 (cross-border e-commerce | kuàjìng diànshāng), providing global access to a variety of products.

The integration of 增强现实购物 (augmented reality shopping | zēngqiáng xiànshí gòuwù) and 虚拟试衣 (virtual fitting | xūnǐ shìyī) has revolutionized the way consumers try products. Meanwhile, companies are focusing on 供应链 (supply chain | gōngyìng liàn) efficiency and 风险管理 (risk management | fēngxiǎn guǎnlǐ) to ensure a smooth shopping process.

In Beijing, the rise of 直播带货 (live-stream shopping | zhíbō dàihuò) and 社交电商 (social e-commerce | shèjiāo diànshāng) reflects the fusion of technology and consumer trends in the modern digital marketplace.


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The Sentences

供应链
有效的供应链管理对电商非常重要。
Yǒuxiào de gōngyìng liàn guǎnlǐ duì diàn shāng fēicháng zhòngyào.
Effective supply chain management is very important for e-commerce.
用户体验
提供优秀的用户体验可以增加客户满意度。
Tígōng yōuxiù de yònghù tǐyàn kěyǐ zēngjiā kèhù mǎnyì dù.
Providing excellent user experience increases customer satisfaction.
数据分析
数据分析帮助我们理解市场趋势。
Shùjù fēnxī bāngzhù wǒmen lǐjiě shìchǎng qūshì.
Data analysis helps us understand market trends.
跨境电商
跨境电商让我们能购买国外的产品。
Kuà jìng diàn shāng ràng wǒmen néng gòumǎi guówài de chǎnpǐn.
Cross-border e-commerce allows us to buy foreign products.
虚拟试衣
虚拟试衣技术让网购变得更加方便。
Xūnǐ shì yī jìshù ràng wǎnggòu biàn dé gèngjiā fāngbiàn.
Virtual fitting technology makes online shopping more convenient.
移动支付
移动支付在电子商务中变得越来越普遍。
Yídòng zhīfù zài diànzǐ shāngwù zhōng biàn dé yuè lái yuè pǔbiàn.
Mobile payments are becoming more common in e-commerce.
个性化推荐
电商平台通过个性化推荐来提高销售。
Diàn shāng píngtái tōngguò gèxìng huà tuījiàn lái tígāo xiāoshòu.
E-commerce platforms increase sales through personalized recommendations.
消费者行为
了解消费者行为对电商策略至关重要。
Liǎojiě xiāofèi zhě xíngwéi duì diàn shāng cèlüè zhì guān zhòngyào.
Understanding consumer behavior is crucial to e-commerce strategy.
在线客服
在线客服提供了即时的帮助和咨询。
Zàixiàn kèfú tígōngle jíshí de bāngzhù hé zīxún.
Online customer service provides instant help and advice.
品牌营销
品牌营销在提升产品知名度方面起着关键作用。
Pǐnpái yíngxiāo zài tíshēng chǎnpǐn zhīmíngdù fāngmiàn qǐzhe guānjiàn zuòyòng.
Brand marketing plays a key role in increasing product awareness.
直播带货
直播带货已成为一种流行的销售方式。
Zhíbō dài huò yǐ chéngwéi yì zhǒng liúxíng de xiāoshòu fāngshì.
Live streaming with products has become a popular way of selling.
社交电商
社交电商结合了购物和社交网络的功能。
Shèjiāo diàn shāng jiéhéle gòuwù hé shèjiāo wǎngluò de gōngnéng.
Social e-commerce combines shopping and social networking.
多渠道
多渠道营销策略有助于触达更多客户。
Duō qúdào yíngxiāo cèlüè yǒu zhù yú chù dá gèng duō kèhù.
Multi-channel marketing strategies help to reach more customers.
反欺诈
电商平台需要采取措施来进行反欺诈保护。
Diàn shāng píngtái xūyào cǎiqǔ cuòshī lái jìnxíng fǎn qīzhà bǎohù.
E-commerce platforms need to take measures for anti-fraud protection.
风险管理
风险管理是电商运营的关键部分。
Fēngxiǎn guǎnlǐ shì diàn shāng yùnyíng de guānjiàn bùfèn.
Risk management is a key part of e-commerce operations.
版权保护
在线销售时必须注意版权保护问题。
Zàixiàn xiāoshòu shí bìxū zhùyì bǎnquán bǎohù wèntí.
Copyright protection must be taken care of when selling online.
用户画像
通过用户画像,商家可以更精准地定位市场。
Tōngguò yònghù huàxiàng, shāngjiā kěyǐ gèng jīngzhǔn de dìngwèi shìchǎng.
With user profiling, merchants can target the market more precisely.
订阅经济
订阅经济模式在电商领域变得越来越流行。
Dìngyuè jīngjì móshì zài diàn shāng lǐngyù biàn dé yuè lái yuè liúxíng.
The subscription economy model is becoming increasingly popular in e-commerce.
智能搜索
智能搜索功能使得找到所需商品更加容易。
Zhìnéng sōusuǒ gōngnéng shǐdé zhǎodào suǒ xū shāngpǐn gèngjiā róngyì.
Intelligent search function makes it easier to find the desired goods.
增强现实购物
增强现实技术为在线购物带来了新体验。
Zēngqiáng xiànshí jìshù wèi zàixiàn gòuwù dài láile xīn tǐyàn.
Augmented reality technology brings a new experience to online shopping.
定制化服务
定制化服务满足了消费者的个性化需求。
Dìngzhì huà fúwù mǎnzúle xiāofèi zhě de gèxìng huà xūqiú.
Customized services meet consumers’ individual needs.
物联网
物联网技术在智能家居购物中扮演着重要角色。
Wù liánwǎng jìshù zài zhìnéng jiājū gòuwù zhōng bàn yǎn zhe zhòngyào juésè.
IoT technology plays an important role in smart home shopping.
区块链
区块链技术在电商中用于提高交易的安全性。
Qū kuài liàn jìshù zài diàn shāng zhōng yòng yú tígāo jiāoyì de ānquán xìng.
Blockchain technology is used in e-commerce to improve the security of transactions.

 

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The Words

供应链
gōngyìng liàn
supply chain
用户体验
yònghù tǐyàn
user experience
数据分析
shùjù fēnxī
data analysis
跨境电商
kuà jìng diàn shāng
cross-border e-commerce
虚拟试衣
xūnǐ shì yī
virtual fitting
移动支付
yídòng zhīfù
mobile payment
个性化推荐
gèxìng huà tuījiàn
personalized recommendation
消费者行为
xiāofèi zhě xíngwéi
consumer behavior
在线客服
zàixiàn kèfú
online customer service
品牌营销
pǐnpái yíngxiāo
brand marketing
直播带货
zhíbō dài huò
live commerce
社交电商
shèjiāo diàn shāng
social commerce
多渠道
duō qúdào
omnichannel
反欺诈
fǎn qīzhà
anti-fraud
风险管理
fēngxiǎn guǎnlǐ
risk management
版权保护
bǎnquán bǎohù
copyright protection
用户画像
yònghù huàxiàng
user profile
订阅经济
dìngyuè jīngjì
subscription economy
智能搜索
zhìnéng sōusuǒ
intelligent search
增强现实购物
zēngqiáng xiànshí gòuwù
AR shopping
定制化服务
dìngzhì huà fúwù
customized service
物联网
wù liánwǎng
Internet of Things (IoT)
区块链
qū kuài liàn
blockchain

 

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