2049 Chinese

The 20K Word Road to
Mandarin Proficiency

Chapter 1.9: Digital Marketing and Online Trends

The Situation

In北京 (Beijing | Běijīng), a team of marketers meets to strategize about 数字营销 (digital marketing | shùzì yíngxiāo) in China’s ever-evolving online landscape.

Their focus is on understanding 目标受众 (target audience | mùbiāo shòuzhòng) and implementing effective 内容营销 (content marketing | nèiróng yíngxiāo) through 社交网络 (social networks | shèjiāo wǎngluò). They use 用户画像 (user profiling | yònghù huàxiàng) to create 个性化 (personalized | gèxìnghuà) and 影响力 (influential | yǐngxiǎnglì) 线上活动 (online campaigns | xiànshàng huódòng).

The group explores 数据驱动 (data-driven | shùjù qūdòng) approaches, using 跨平台 (cross-platform | kuà píngtái) strategies and 竞争分析 (competitive analysis | jìngzhēng fēnxī) to forecast 市场趋势 (market trends | shìchǎng qūshì). They also discuss optimizing their 公众号 (official accounts | gōngzhòng hào) for greater 品牌建设 (brand building | pǐnpái jiànshè) and 顾客关系 (customer relationships | gùkè guānxì).

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The Sentences

数字营销

数字营销在今天非常有效。

Shùzì yíngxiāo zài jīntiān fēicháng yǒuxiào.

Digital marketing is very effective today.

目标受众

了解目标受众是广告的关键。

Liǎojiě mùbiāo shòuzhòng shì guǎnggào de guānjiàn.

Understanding your target audience is the key to advertising.

品牌建设

品牌建设需要时间和策略。

Pǐnpái jiànshè xūyào shíjiān hé cèlüè.

Branding takes time and strategy.

市场细分

市场细分帮助定位产品。

Shìchǎng xì fēn bāngzhù dìngwèi chǎnpǐn.

Market segmentation helps to position products.

内容营销

内容营销通过故事吸引客户。

Nèiróng yíngxiāo tōngguò gùshì xīyǐn kèhù.

Content marketing engages customers through stories.

社交网络

社交网络是营销的重要平台。

Shèjiāo wǎngluò shì yíngxiāo de zhòngyào píngtái.

Social networks are important platforms for marketing.

用户画像

用户画像帮助定制营销策略。

Yònghù huàxiàng bāngzhù dìngzhì yíngxiāo cèlüè.

User profiling helps customize marketing strategies.

线上活动

线上活动提高了品牌影响力。

Xiàn shàng huódòng tígāole pǐnpái yǐngxiǎng lì.

Online activities increase brand reach.

影响力

这个博主在社交媒体上有很大影响力。

Zhège bó zhǔ zài shèjiāo méitǐ shàng yǒu hěn dà yǐngxiǎng lì.

This blogger has great influence on social media.

数据驱动

公司决策过程中，始终以数据驱动为导向，确保做出最明智的战略选择。

Gōngsī juécè guòchéng zhōng, shǐzhōng yǐ shùjù qūdòng wéi dǎoxiàng, quèbǎo zuò chū zuì míngzhì de zhànlüè xuǎnzé.

The company’s decision-making process is always data-driven to ensure the most informed strategic choices are made.

个性化

个性化营销更能吸引客户。

Gèxìng huà yíngxiāo gèng néng xīyǐn kèhù.

Personalized marketing is more appealing to customers.

跨平台

跨平台营销扩大了覆盖范围。

Kuà píngtái yíngxiāo kuòdàle fùgài fànwéi.

Cross-platform marketing expands reach.

互联网营销

互联网营销变得越来越流行。

Hùliánwǎng yíngxiāo biàn dé yuè lái yuè liúxíng.

Internet marketing is becoming more popular.

顾客关系

维护良好的顾客关系很重要。

Wéihù liánghǎo de gùkè guānxì hěn zhòngyào.

Maintaining good customer relationships is important.

品牌忠诚

建立品牌忠诚是长期任务。

Jiànlì pǐnpái zhōngchéng shì chángqí rènwù.

Building brand loyalty is a long-term task.

竞争分析

竞争分析帮助我们优化策略。

Jìngzhēng fēnxī bāngzhù wǒmen yōuhuà cèlüè.

Competitive analysis helps us to optimize our strategy.

市场趋势

了解市场趋势对预测很重要。

Liǎojiě shìchǎng qūshì duì yùcè hěn zhòngyào.

Understanding market trends is important for forecasting.

广告效果

评估广告效果是必需的。

Pínggū guǎnggào xiàoguǒ shì bìxū de.

Evaluating advertising effectiveness is necessary.

营销渠道

选择合适的营销渠道很关键。

Xuǎnzé héshì de yíngxiāo qúdào hěn guānjiàn.

Choosing the right marketing channel is critical.

公众号

公众号是与客户互动的工具。

Gōngzhòng hào shì yǔ kèhù hùdòng de gōngjù.

Publicity is a tool to interact with customers.

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The Words

数字营销

shùzì yíngxiāo

digital marketing

目标受众

mùbiāo shòuzhòng

target audience

品牌建设

pǐnpái jiànshè

brand building

市场细分

shìchǎng xì fēn

market segmentation

内容营销

nèiróng yíngxiāo

content marketing

社交网络

shèjiāo wǎngluò

social network

用户画像

yònghù huàxiàng

user profile

线上活动

xiàn shàng huódòng

online campaign

影响力

yǐngxiǎng lì

influence

数据驱动

shùjù qūdòng

data-driven

个性化

gèxìng huà

personalization

跨平台

kuà píngtái

cross-platform

互联网营销

hùliánwǎng yíngxiāo

internet marketing

顾客关系

gùkè guānxì

customer relationship

品牌忠诚

pǐnpái zhōngchéng

brand loyalty

竞争分析

jìngzhēng fēnxī

competitive analysis

市场趋势

shìchǎng qūshì

market trend

广告效果

guǎnggào xiàoguǒ

advertising effectiveness

营销渠道

yíngxiāo qúdào

marketing channel

公众号

gōngzhòng hào

public account

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