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In北京 (Beijing | Běijīng), a team of marketers meets to strategize about 数字营销 (digital marketing | shùzì yíngxiāo) in China’s ever-evolving online landscape.
Their focus is on understanding 目标受众 (target audience | mùbiāo shòuzhòng) and implementing effective 内容营销 (content marketing | nèiróng yíngxiāo) through 社交网络 (social networks | shèjiāo wǎngluò). They use 用户画像 (user profiling | yònghù huàxiàng) to create 个性化 (personalized | gèxìnghuà) and 影响力 (influential | yǐngxiǎnglì) 线上活动 (online campaigns | xiànshàng huódòng).
The group explores 数据驱动 (data-driven | shùjù qūdòng) approaches, using 跨平台 (cross-platform | kuà píngtái) strategies and 竞争分析 (competitive analysis | jìngzhēng fēnxī) to forecast 市场趋势 (market trends | shìchǎng qūshì). They also discuss optimizing their 公众号 (official accounts | gōngzhòng hào) for greater 品牌建设 (brand building | pǐnpái jiànshè) and 顾客关系 (customer relationships | gùkè guānxì).
